Graphic Design Program

Proposal for CAEDA Graphic Design Program
1. Introduction
Cambodia–ASEAN Educational Development Association (CAEDA) is dedicated to equipping learners with practical and creative skills that meet modern academic and industry demands. In today’s visually driven digital world, graphic design plays a vital role in communication, marketing, media, and branding. To respond to this growing need, CAEDA proposes the Graphic Design Program, designed to develop students’ creative, technical, and professional design skills for academic study, employment, and freelance opportunities.
2. Program Overview
2.1 Graphic Design Program
2.2 Course Summary
The Graphic Design Program provides students with comprehensive training in visual communication and digital design. The course combines design theory with hands-on practice using industry-standard software. Students learn to create effective visual content such as logos, posters, social media graphics, brochures, and basic branding materials. Through guided projects and creative assignments, learners develop both artistic creativity and technical competence in a professional learning environment.
2.3 Goal of the Course
The primary goal of the Graphic Design Program is to equip students with the creative and technical skills required to produce high-quality visual designs for print and digital platforms. The program aims to develop learners who can apply design principles, use graphic design software confidently, and communicate ideas visually with clarity and creativity. Upon completion, students will be prepared for further study, entry-level design positions, or freelance work.
3. Curriculum
The Graphic Design Program covers the following key areas:
• Fundamentals of graphic design and visual communication
• Design principles: color, typography, layout, and composition
• Adobe Photoshop (image editing and digital artwork)
• Adobe Illustrator (vector graphics and logo design)
• Basic branding and identity design
• Poster, brochure, and social media design
• Introduction to print and digital design workflows
• Portfolio development and presentation
4. Schedule / Duration
The Graphic Design Program follows the same structured and flexible schedule as other CAEDA programs.
• Study Time: 1 hour per day, 5 days a week
• Program Length: 6 months per level
Weekday Classes:
• Monday to Friday
• 11:00 AM – 12:00 PM
• 5:00 PM – 6:00 PM
This schedule ensures consistent practice while allowing students to balance study, work, and personal commitments.
5. Teaching Methodology
• Project-Based Learning: Real design projects and creative assignments
• Hands-On Practice: Guided use of design software
• Creative Workshops: Design exercises and idea development sessions
• Step-by-Step Instruction: From basic concepts to applied design tasks
• Portfolio-Oriented Learning: Continuous improvement of student work
6. Expected Outcomes
By the end of the Graphic Design Program, students will be able to:
• Apply core design principles effectively
• Use graphic design software confidently
• Create professional-quality visual materials
• Communicate ideas clearly through visual design
• Develop a basic design portfolio for academic or professional use
7. Resources Required
• Qualified graphic design instructors
• Computer lab with graphic design software
• Drawing tablets (optional)
• Projector and multimedia equipment
• Design textbooks and digital learning resources
8. Conclusion
The CAEDA Graphic Design Program offers a balanced combination of creativity, technical training, and professional practice. By providing structured instruction, hands-on projects, and a flexible schedule aligned with other CAEDA programs, this course prepares learners to meet the demands of the creative industry and digital communication fields. The program will contribute significantly to students’ creative development and future career opportunities.